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A Look Back at Our 2015 Global Roadshow
By: on December 22, 2015
Humanscale hit the road once again this year to showcase our newest products around the world. Nearly 4,000 attendees were welcomed to experience our latest innovations firsthand, and to learn how we are leveraging technology to make our vision of an active workplace a reality.
The Roadshow concept originated about three years ago after a successful NeoCon. We were excited about the response from the show, but we realized that only a small percentage of our customers are able to attend the major shows like NeoCon, Orgatec and Salone in Milan. We wanted to find a way to bring the “NeoCon experience” to customers and designers in all of our markets; hence the Global Roadshow was born. Over two years and 7,000 customer interactions later, we are thrilled we have been able share the Humanscale experience with so many.
Getting Active Everywhere in 2015
We kicked off the 2015 Global Roadshow in May in the midst of a New York City Spring, and we wrapped up five months and 19 cities later in Johannesburg in the midst of a beautiful South African Spring. Overall, we travelled to 5 continents, had thousands of discussions, and received invaluable feedback from a variety of customers and designers. The stars of this year’s show included QuickStand Lite™, the Neils Diffrient designed Occasional chair, the new multipurpose Trea chair, and new technology products such as OfficeIQ and M/Connect. We’ve captured a few memorable moments from all of the Roadshow stops, below. Seeing the enthusiasm people have for our products and brand throughout the world is truly exciting. The reason our products resonate with people, no matter where they live, is because what we stand for—a healthier, simpler, more human work space—is universally appreciated. We were thrilled to continue to share our philosophy, as well as our newest products, with designers, clients, and colleagues from around the world. Thank you to everyone who attended! Your embracing of Humanscale products is helping us realize more active, healthy work places around the world. I also want to thank everyone at Humanscale who worked tirelessly to plan and manage the 2015 Global Roadshow. You all did an outstanding job, as indicated by the hundreds of phone calls and emails we’ve received from clients and friends who raved about the amazing time they had at our events. Cheers to a job well done! - Chris Gibson, Humanscale’s Vice President, Marketing and Product Management
Be on the lookout for more information on the 2016 Road Show, starting in April!
New York
May 14 The 2015 Road Show kicked off in the city where Humanscale was founded and is still headquartered, New York—a city that never ceases to inspire. Guests enjoyed spectacular views of the East River and delicious canapés prepared by Chef Tom Colicchio.
Singapore
May 15 Humanscale’s Southeast Asia team hosted a “block party” in honor of the Singapore office launch, a major milestone in further establishing our brand in the region after a 15-year market presence.
London
May 20 The showroom was bursting with activity during Clerkenwell Design Week, which included panel discussions, demonstrations, speakers, the Roadshow cocktail party and Humanscale’s legendary CDW closing party.
Mexico City
May 27 We had a great time celebrating with design partner Todd Bracher in the new Humanscale ErgoLab, located in the heart of Mexico City’s corporate corridors!
Chicago
June 15 Clients and colleagues had great fun at Moe’s Cantina for our NeoCon15/Chicago Roadshow celebration. Guests had a ball in the Ballo photo booth!
Seattle
June 25 We hosted a full day and night of events in our brand-new Seattle showroom!
Tel Aviv
July 7 Professor Alan Hedge gave a presentation on "Green Ergonomics" to local designers and architects at the well-known Claro Restaurant.
Denver
July 16 A brewmaster served guests award-winning craft beer while a wine connoisseur provided tastings at Platt Park Brewing Company.
Boston
July 29 Showroom visitors enjoyed signature drinks, passed hors d'oeuvres, a live DJ, and a photo booth with tons of fun props.
Washington D.C.
August 6 Set on the beautiful outdoor terrace of the Four Seasons Hotel, guests enjoyed a live band, award-winning signature cocktails, and delicious appetizers as they browsed our newest innovations.
San Francisco
August 19 Everyone gathered on the rooftop of Hotel Vitale with an extraordinary view of the San Francisco Bay.
Los Angeles
August 27 We closed the summer leg of the Roadshow in sunny Los Angeles at The Holding Co.
Toronto
September 10 We had a great time celebrating with our friends and clients at the annual Humanscale Toronto cocktail party, held in tandem with the Global Roadshow.
Dallas
September 24 We were on top of the world—literally. Our party took place 560 feet above the ground in the revolving Reunion Tower, a city landmark.
Houston
October 1 Everyone had a great time at our first Houston Roadshow event in our brand new showroom! Guests loved the Oktoberfest-themed tasting with beers from around the world.
Miami
October 14 The North American leg came to an end with an evening in the “Magic City,” overlooking beautiful Biscayne Bay at the Pérez Art Museum.
Melbourne
October 21 This was our first-ever Humanscale party Down Under, and we used the opportunity to celebrate our brand heritage. The event servers surprised everyone with a flash mob dance!
Cape Town
October 27 Held at the elegant Grand Daddy Hotel, the building opened in 1895 and boasts the world’s first designer caravan park—on the roof.
Johannesburg
October 29 Last stop! We celebrated our grand finale event with our South African clients and partners!
#DesignForHumans
